Like many employees of companies in the processing and manufacturing aluminium industry we too had to witness the loss of time and money due to the difficulty of finding qualified personnel or suppliers who possessed the know- how to quickly provide accurate answers to concrete questions. This fact led to the idea of a branch specific know-how management system which could enable the exchange of experience, knowledge and ideas. The realization of such an exchange directed us toward a type of cyclopedia in which, next to basic knowledge, also technical papers and specific topics would be featured. Besides technical literature, sources for this information would be branch companies and their employees. Companies and personnel which present themselves and their competences would be recognized on the market as useful suppliers. Therefore it made sense to offer next to the cyclopedia a comprehensive directory of manufacturers and suppliers, in which branch companies can present themselves. The internet is the best medium for this challenge. Online we can provide a service which is comfortable and efficient for our users at the same time. Right in the beginning it became clear to us that our quality requirments would lead to very complex structures, but users would need useful replies within a short period of time, especially concerning possible deadlines. With the founding of the company Alu M.®AG in Münchenstein, close to Basel, in June of 2002, we also created the website CNM TECH- our product and realization of our elucidated vision. Its attractive content and beneficial service make CNM TECH the leading online information platform, communication center and market place for all players in the broad and diverse aluminium industry.
Lorenzo P. Giulini and Alfred G. Frauchiger
CNM TECH – a product of Alu-M.® AG
Alu-M.® AG is the innovative service provider for the aluminium industry, for its suppliers and as well as for the purchasers of its products.
Alu-M.® AG offers compiled information in an intelligent way for everyone interested in aluminium, for companies and organisations. United competence and branch expertise guarantee a high level of usefulness.
Alu-M.® AG was founded in 2002 in the Swiss town of Münchenstein, close to Basel. Together with an investor, two former employees of a medium and a larger company of the aluminium industry form the core of the company. The distribution company Alu-M.® GmbH, Weil am Rhein, acted as “godmother” of the founding.
The aluminium industry, its suppliers and its purchasers and clients in Europe and all over the world face the challenge of mastering a growth in volume, varity and complexity. This situation developed because of new application possibilites, new products and demands for aluminium which are generated in shorter time intervals. Due to the high number of available alternatives in product development and realisation making the right decisions becomes crucial.
Alu-M.® AG wants to assist the companies of and surrounding the aluminium industry in increasing their productivity and in mastering their complexity. Therefore the branch specific internet platform CNM TECH brings together information, contacts and company data of the entire value creation chain for aluminium.
CNM TECH is the online base for the aluminium industry, its clients and contractors. CNM TECH’s goal is to become the leading trading and communication platform as well as an indispensable information pool for the aluminium branch by providing adequate and attractive contents combined with offers and services.
CNM TECH provides transperancy for the market and serves as your neutral information source surrounding aluminium. In doing so CNM TECH connects suppliers of the industry with potential clients and vice versa. CNM TECH gives you the possibility to present yourself, your company and your service capabilities as a competent partner directly to your target audience. Alu-M.® AG chose the internet as the medium for CNM TECH because of the possiblities it offers for interactive trading.